According to a set of standards, In Facebook groups the content that is displayed to its users, Facebook uses a set of calculations known as “Facebook algorithms” to determine the material that each of us sees. It is a really complicated issue that can either boost the value of your material or possibly entirely hide it.
As a Digital Marketer if you want to increase the audience for your content, get more views on it, and improve your performance. You must understand how the Facebook Algorithm functions in order to accomplish this.
Here are 10 fantastic tricks to help you get more views as well as an overview of the essential components of the Facebook algorithm.
Trick 1 – Your Posting Frequency
What posting frequency is ideal for you? 1, 2, or 3 postings each day?
The most significant post is the first. Every new post will probably receive 60 fewer clicks than the one before it. In actuality, you really get more the less you share!
The ideal number of posts per day is one or two. As much as possible, post the second one between six and nine hours after first post.
Hack – Use Facebook Stories
Add a Story when you have a lot to say! The finest stuff should stay in your feed, and everything else should go in your story. This will make you more likeable, trustworthy, and familiar to others. According to surveys, 62% of Facebook users are more likely to interact with a brand or product that appears in a Story.
Trick 2 – Post Value In Your Posts
Consider how your content might be helpful to readers. Post unique but still worthwhile information to keep your followers interested. Users will stay subscribed to you if your posts are worthwhile.
Hack – Avoid getting too hung up on your brand
Having a brand is crucial, but having worthwhile content is even more crucial. Always keep an eye out for what your fans are responding to, and then work on how to incorporate your brand into it.
Trick 3 – Ask questions and engage in sincere conversations
The algorithm on Facebook serves the platform’s goal of bringing people closer together around the world. Facebook wants its users to start genuine interactions. Your audience will pay close attention to your postings if you pose queries and promote discussion.
Hack – Try adding your question with:
- Who
- Which
- Would
- Should
Additionally, keep in mind that questions involving the words “Why?” or “How?” can either be advantageous or detrimental. Few people are willing to offer a longer response because they are in need of one. Longer comments are preferred by Facebook since they provide more value to your post. Giving your audience a list of options to select from or a “thread” to hang their answers on will offer them a focus for how to contribute their ideas.
Trick 4 – Don’t Add Links in The Description
Links should never be included in the article description. Facebook dislikes it when users abandon the website. As a result, the Facebook algorithm stops displaying links to users the moment it even “smells” a trace of a link. You’ll be able to accomplish your objectives after you concentrate on the regulations.
Hack – Add links in the comment section
Each comment can be answered with your URL. But in order to best “reveal” the link to those who are intrigued, it is essential to start conversations and provide value first.
Trick 5 – Create Quality Content
Sometimes between 48 and 72 hours pass before Facebook shows your posts to other users. Making content that is still relevant days or weeks after it was uploaded is the easiest approach to prepare for this and ensure that it has the full value it should.
Hack – Start a discussion in the comments
In order for the post to be viewed by more people, it must remain active. You must respond to some remarks for this one day, and to others the next. This will make your post appear current for a longer period of time.
Always keep in mind that your page may suffer if your content is not receiving enough engagement. Therefore, you can decide to just delete a post if it receives little feedback after 72 hours.
Trick 6 – Video Length
How lengthy should your videos be? is a common question. Your videos’ duration is important, but it also depends on their subject matter. Although Facebook allows videos to be almost 10 minutes long, you can keep it brief if you don’t have much to say or even record a longer one if you do.
Hack – Be “Unfiltered”
Going unfiltered and naturally authentic at times is completely acceptable. This takes audience engagement to a new level, but once again, you need to determine when you can utilize it and when your brand necessitates flawless editing.
Trick 7 – Try to Post Vertical Video
Most professionals now shoot their videos in vertical mode. This gives social networking programmes like Facebook and Instagram the feel of being local. However, landscape mode may occasionally also be more effective, so the choice is entirely yours.
Hack – Encourage the audience to touch for sound.
Using a pop-up to encourage viewers to tap for sound is a clever method to get around Facebook videos that play silently on auto-play. Pop-ups can occasionally be annoying, thus it must be carefully planned and timed to have a non-disruptive effect.
Trick 8 – Avoid Piracy
Using verbs like “share this video,” “comment below,” or “tag your friends” is not advised. Since the algorithm is “listening” to every word you say in your Live videos, you should avoid from scripting them as well. And using such words will result in less people seeing your videos.
Use other expressions like “sharing the love” or “smash the heart button” instead!
Why is this what the algorithm does? Only because it wants to support authentic material for conversation starters like us who work in the industry.
Hack – Use Graphic and Emotes
Certain emojis can be used to replace words, for as the sun emoji in place of the letter “o” when you want to write “comment below.” By doing this, you may express some individuality without going overboard and making your material sound spam.
Trick 9 – Train The Algorithm
Prior to publishing your work, it could be advantageous to interact with a few important contacts. Check Facebook Messenger to check who is online, then send them a “Hello” message. This aids in easing the Facebook algorithm into operation.
Post your material next, then begin responding to the comments. You’re more likely to receive views the more active you are.
Hack – Leave comment and like on other people’s postings.
Prior to putting anything online or participating in Facebook Live, make sure to leave comments and like other people’s postings.
Facebook pays users who interact with others, as opposed to just waiting for others to do the same.
Trick 10 – Best Time To Post
Many individuals advise publishing your material when there are more people online.
Hack – Try publishing between 9 and 11 p.m. as opposed to the typical 11 a.m., 3 p.m., and 7 p.m.
Facebook’s algorithm is always looking for useful social connections amongst its users. This is the basic justification for its existence, therefore it does not encourage “tactics” of fake engagements. The easiest method to ensure that your target audience sees everything you post on this dynamic social platform is to engage in meaningful interaction with them.
Article by DigiHolster
