If you’ve been using Instagram to market your brand, business or product, you probably know how powerful this platform is. But have you also noticed that it’s not as easy as it seems? The more followers you have, the more people see your posts and the more likely they are to follow you. Sounds simple enough, but how do you get there? If a million users can follow your account within 24 hours of you creating one, then there must be something in those first few steps that leaves room for improvement. Luckily for us, there are so many experts out there with answers to questions we didn’t even know we should be asking! So if you want to learn some tips on how to grow your Instagram account and make it more engaging read on:
By the way: Don’t forget to optimize your Instagram bio!
Yes, we know you’re eager to get to the good stuff and you’re probably thinking, “Why would I need to optimize my bio? I’ve barely got any followers!” Let us explain: Your bio is what allows potential followers to find out more about you, your brand and what you’re all about. It’s also the first thing your followers will see when they click on your profile, so it’s crucial that it stands out in a good way. Make sure your bio is short but sweet and that it includes the following elements: – Your brand name. – Your tagline. – Your website URL. – Your username. – Your Instagram handle. If you want to take it a step further, you can also add links to your social media profiles, your email, your mailing list or your public calendar.
Create Compelling Content
This one may seem super obvious, but many people fail to see the importance of this when they’re trying to grow their Instagram account. Remember, most people are not following you because they want to buy your product; they’re following you because they want to learn more about you and your brand. If you are only posting advertisements or sales promotions, you’ll lose followers pretty quickly. You can, however, regain followers if you start creating content that people want to engage with and see on their feed. You can do this in many different ways, but the most important thing is that you start creating content that people actually want to see. To make sure you’re creating content that engages your followers, ask yourself these questions: – Is this relevant to my brand/product? – Does it have a clear message/call-to-action? – Does it have high-quality visuals? – Will my followers care about this content?
Use Quality Hashtags
Yes, we know you’re probably thinking that hashtags are something you need to use because you want to get more views on your Instagram posts. But the truth is, there are those who use hashtags to find new users and follow their accounts or click on their posts. So how do you use hashtags to grow your Instagram account? Well, the first thing you need to do is to choose the right hashtags. Now, you may think that you need to find something that’s related to your business or product. But this is actually not the case. What you want to do is find hashtags that are related to your target audience. A great way to do this is to use a tool like Iconosquare. Not only will it help you to find relevant hashtags, but it’ll also help you track your engagement and find new followers.
Create a Pro-Instagram Brand
Now, what does a pro-Instagram brand even mean? Well, simply put, it means that you’re a brand that people actually want to follow. And in order to achieve this you have to make sure that your posts are consistent. You don’t want to post one week about your new product and then the next week solely focus on your latest sales promotion. This is not only bad for your brand, but it’s also bad for your Instagram account growth. If you’re serious about growing your Instagram account and making it more engaging, you need to follow a certain schedule and know how long each post should stay on your feed. This will ensure that your posts stay on your feed for the right amount of time. Another thing you need to keep in mind is that you want your feed to look consistent. This means that you want your posts to look the same and have the same format.
Leverage On-platform Events to Grow Awareness
When you’re trying to grow your Instagram account, you want to make sure that you’re leveraging on-platform events to your advantage. One of the best ways to do this is by leveraging on-platform events to create awareness for your brand. For example, if there’s a big sports game that’s happening this weekend that you know your target audience is going to be interested in, you can create a couple of Instagram posts to celebrate the event. This way, you’ll be able to engage with your followers and also find new users who may click on your photos and follow your account. Another way to leverage on-platform events is to participate in them. For example, if you see that there’s a hashtag that’s trending on Instagram, you can participate in it, but use your own spin on it.
Add New Users to Your Mailing List
This may seem like a strange way to grow your Instagram account, but trust us, it works! How? Well, when you add new users to your mailing list, you’re able to communicate with them regularly and find out what they like, what they don’t like and what they’d like to see more of. This way, you’ll be able to create more engaging content and have your Instagram followers grow. This can be done in a number of ways, but one of the easiest ways is to use Instagram’s latest update. The update allows you to ask your current followers to add you to their mailing list by clicking on the button in the top right corner of the post.
Ask for Feedback from your current followers.
This may seem like a very odd way to grow your Instagram account, but it’s actually a really effective strategy. Avoid asking your followers to give you feedback on your latest product or service. Instead, ask them what they like about your posts, what they don’t like and what they’d like to see more of. This way, you’ll be able to understand what your followers want from you and be able to create content that’s more engaging for them. The best way to do this is to create a survey and ask your followers to fill it out. You can easily create a survey using a tool like Type form.
Summary
Now that you know all about how to grow your Instagram account and make it more engaging, what are you waiting for? All that’s left to do is to implement these tips and grow your Instagram account from zero to one million followers in less than 24 hours! Well, not exactly, but you get the idea. The more followers you have, the more people see your posts and the more likely they are to follow you. Sounds simple enough, but how do you get there? If a million users can follow your account within 24 hours of you creating one, then there must be something in those first few steps that leaves room for improvement. Luckily for us, there are so many experts out there with answers to questions we didn’t even know we should be asking!
Article by DigiHolster
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